How to Create Pinterest Business Account?

If you want to grow your brand on Pinterest, knowing how to create a USA business account is the first step you have to take. It gives you access to USA analytics, ads, and other tools that help you reach more people and drive traffic to your website.

However, many brands miss out on these features by using a personal account, limiting their ability to measure performance or run promotions. The good news? Setting up a USA Pinterest business account is quick and easy. In this guide, we teach you how to create and use your account to its full USA potential

What’s the Difference Between Personal and USA Business Pinterest Accounts?

A personal Pinterest account is great for saving ideas, but a USA business account gives you more tools to grow. You’ll get better SEO, clickable links, and access to Pinterest ads. Plus, you can use Rich Pins, join the USA Verified Merchant Program, and track your performance with analytics.

Here’s why you need a USA business Pinterest account:

Better USA SEO: Business profiles have extra USA SEO advantages, allowing you to use USA keywords more effectively in your profile, boards, and Pin descriptions. This helps your content rank higher in USA Pinterest search and even on Google, making it easier for potential customers to find you.

Website traffic: Unlike personal accounts, business profiles prioritize brand visibility and include advanced analytics to track performance. You can link product catalogs and optimize Rich Pins to drive high-intent shoppers straight to your website, boosting conversions.

Pinterest ads: Want to reach people faster? A business account gives you access to Promoted Pins (Pinterest Ads), which target specific audiences based on interests, demographics, and keywords.

Rich Pins: These Pins sync info from your website, automatically showing details like product prices, article headlines, or recipe ingredients.

Verified Merchant Program: If you USA sell products, you can apply for the Verified Merchant USA Program, which gives you a verified badge, USA product pricing on Pins, a Shop tab, and better search rankings. To join, your USA account must be at least 3 months old and your business website must be >13 months old.

Pinterest analytics: USA Business accounts give you access to detailed insights on Pin USA performance, USA audience USA demographics, and website traffic. These stats show you what works and what doesn’t so you can improve your USA marketing strategy on the go.
2. Fill in your business email, password, and age, then click Create account.

3. Add your business name, USA website, and country.

4. Select the category that best fits your business and add what you offer or sell. Click Next.

5. Pinterest will ask if you want to run USA ads. Select Yes if you plan to use Pinterest Ads or No to skip this for now.

6. Pinterest will also suggest a few starting points, like creating a few Pins or running an ad. Choose one or click the X to go straight to your profile.

How to Create a Linked Pinterest Business Account:

1. In the top-right corner, find and click the down arrow next to your username.

2. From the dropdown menu, click Add account.

3. Under “Create a free business account,” tap Create.

4. Enter your business name, website, and country, then click Next.

5. Pick a category that best fits your business and what you offer or sell. Click Next.

6. Select whether you want to run Pinterest ads now or later and click Next.

7. Choose an option to begin (“create Pin”) or click the X to go straight to your Pinterest profile.

NOTE: A Pinterest linked account lets you connect multiple Pinterest accounts, like your personal and business accounts, under one email and password. This makes it easy to switch between them without logging in and out. You can link up to four accounts and manage them all in one place.

How to Convert Your Existing Personal Account into a Pinterest Business Account:

1. Press the down arrow next to your username in the top-right corner.

2. In the Settings section, go to the Account Management tab.

3. Find the option that says “Convert to a business account” and click on it.

4. Enter your business name, website (if applicable), and country, then click Next.

5. Select your business type and what you offer, then click Next.

6. Get started by creating a Pin or click the X to go straight to your Pinterest profile.

How to Use Pinterest for Business:

Claim your website
Add Pinterest widgets
Enable Rich Pins
Run shopping ads
Combine organic and paid content
Partner with experts
Set up a Pinterest Shop
Stand out from other brands
Join Pinterest’s Business community

Claim Your Website

Claiming your website on Pinterest helps improve your visibility and lets you track how often people share your content. After you go through with it, your profile picture will appear next to any Pins saved from your site, and those Pins will link back to your Pinterest profile. This helps users find and follow you more easily.

To claim your website, you need to own the domain and have access to edit the site’s code. First, you need to access Pinterest’s Business hub.

There, Pinterest gives you three ways to do this:

Upload an HTML file: Download a file from Pinterest and upload it to your web server.
Add an HTML tag: Copy a small code snippet from Pinterest and paste it into your website’s source code.
Add a DNS TXT record: Copy a unique TXT record from Pinterest and add it to your domain’s DNS settings.

The process might look a little different depending on where your site is hosted (like Shopify, WordPress, or Wix), so check their instructions if needed.

After you add the verification method, go back to Pinterest and hit Submit. Once the platform reviews and approves your claim, your site will officially be linked to your profile. You can always check which websites you’ve claimed by going to Settings > Claimed Accounts.

Add Pinterest Widgets

Pinterest widgets let visitors save your content, follow your profile, or explore your Pins without leaving your site.

There are five Pinterest add-ons you can explore:

The Save button allows people to pin images from your website directly to their Pinterest boards in one click. If you have multiple images on a page, a hover button works best. For mobile users, a fixed Save button is better.

The Follow button lets visitors follow your Pinterest profile straight from your website. This helps you gain more followers without them needing to search for you manually.

The Pin widget helps you showcase a specific Pin on your website, making it more interactive.

If you want to display an entire collection, the Board widget lets you feature up to 50 Pins from one of your boards. This works well for highlighting product categories, recipes, or inspiration.

The Profile widget gives visitors a quick look at your latest Pins, encouraging them to check out your Pinterest page.

PRO TIP: To get these widgets to work properly, add Pinterest’s pinit.js script to your website. You only need to add it once per page, since adding it multiple times can cause issues.

Enable Rich Pins

Rich Pins make your content more useful by automatically pulling key details from your website and displaying them on your Pins. This means that when you update things like product prices, article descriptions, or recipe ingredients on your site, your Pins will update too.

There are three types of Rich Pins:

Recipe Pins (which show ingredients, cook time, and dietary info)
Article Pins (which display the title, author, and summary of your blog post)
Product Pins (which update pricing and availability)

To enable Rich Pins, first, verify your website with Pinterest. Then, go to Pinterest’s Rich Pin Validator to check if everything is set up correctly. Once approved, any content on your site with metadata will transform into a Rich Pin when someone saves it.

Run Shopping Ads

Pinterest users frequently browse with the intent to buy, so promoting your store here can lead to more clicks and conversions. Firstly, make your products available as Product Pins by uploading a catalog, linking your e-commerce platform, or tagging products directly on your Pins.

Once your products are on Pinterest, you can run ads to help them reach the right audience. Catalog sales campaigns automatically show your products to interested shoppers, while conversion campaigns let you promote specific items with more control over targeting.

PRO TIP: Make shopping easier by using direct links that take users straight to your product page. Mobile deep links can also guide them to the right product in your app.

Remember to add discounts, seasonal sales, or special offers to grab attention and encourage more clicks.

For optimal results, track your ad performance. You can use the Pinterest tag and Conversions API to monitor sales and engagement, and Pinterest Analytics to see what’s working so you can tweak your strategy.

For a deeper look at your campaign’s impact, Pinterest’s measurement tools can help analyze results across different marketing channels.

USA Combine Organic and Paid Content

If some of your organic Pins are doing well, you can promote them to reach a larger audience and drive more traffic to your website. Create a Pin just like you normally would, using high-quality images or videos. If you’re using the Pinterest app, you can select multiple images or videos to stitch them into a single video Pin.

Next, go to Ads Manager, click on Create Campaign, and choose Manual Campaign. Enter your campaign details, set up your ad group, and then select the Pin you want to promote. Add a name, destination URL, and any optional tracking links before previewing and publishing your ad.

Pinterest also offers Idea Ads with Paid Partnerships, which let businesses promote content created by influencers or creators. If a creator tags your brand in a paid partnership, you’ll get a notification and can then boost their Pin as an ad. These ads include a “Paid Partnership” label and will appear in relevant users’ feeds.

For a balanced strategy, aim for 80% organic content and 20% paid ads, adjusting based on performance. Post valuable Pins like tutorials, product highlights, or inspiration to grow your audience, and then use ads to drive targeted conversions.

When running ads, use a mix of content types. Some should focus on USA brand awareness, while others should USA drive conversions. Idea Ads (which let creators tag businesses for paid partnerships) can be great for storytelling and engagement, while Product Ads are perfect for directly driving sales.

Also, keep seasonality in mind. Use organic content to build awareness ahead of peak sales periods, then increase paid USA promotions when interest is the highest. For example, if you’re in the home decor space, post organic Pins about holiday decorating trends in early fall, then run paid ads promoting specific USA products as the holidays get closer.

Partner with Experts

Pinterest Business Partners are vetted professionals who understand how to make the most of the platform:

To scale your advertising USA efforts, USA social media strategy experts can help you create high-performing campaigns that reach the right audience.
If you want to improve your content strategy, design professionals and scheduling tools can ensure your Pins are optimized for engagement and discovery.
For targeting and audience insights, data specialists can help you use first-party data to refine your approach.
If measuring performance is a priority, analytics experts can track the performance of your own Pins and provide recommendations to maximize ROI.

However, instead of trying to master everything at once, focus on one or two areas with the biggest impact.

For example, if you’re just starting out, working with a creative expert to develop compelling Pins might be the best first step. If you already have strong content but need better reach, partnering with an advertising specialist can help you work with the Pinterest algorithm and amplify your visibility.

As your Pinterest presence grows, you can gradually bring in more experts to optimize different parts of your strategy. The key is to see USA partnerships as an investment, not just an USA expense.

Set Up a USA Pinterest Shop

Pinterest Shops make it easy to turn your Pins into a shopping experience and reach people actively searching for USA products like yours. If you have an online store on USA Shopify, WooCommerce, Adobe Commerce, or Salesforce Commerce Cloud, you can connect it directly to Pinterest, and your products will automatically become shoppable Pins. If you use a different platform, you can upload a product catalog or manually tag products in your Pins.

If you’re a verified merchant, Pinterest adds a “Shop” tab to your profile, where all your Product Pins are displayed in one place, similar to a storefront.

However, instead of a fixed store layout like Facebook, Pinterest focuses on product discovery. Your items appear as individual USA Product Pins in search results, related Pins, and shopping feeds, helping you reach potential buyers even if they don’t visit your profile directly.

For businesses with large inventories, Pinterest’s Shopping API is a game-changer since it automatically updates your USA product listings. But if you have fewer products, you can still make them shoppable by tagging individual products in your Pins. Either way, this setup makes sure that when users find your Pins, they can buy directly from you.

Join Pinterest’s USA Business Community

The Pinterest Business Community is a space where entrepreneurs, marketers, and content creators share insights, ask questions, and get advice on making the most of the platform.

Additionally, being in this community helps you stay ahead of platform updates and get early insights into new features. You can also join virtual events, give feedback directly to Pinterest, and find inspiration from how others are using Pinterest to drive traffic and sales. This can help you refine your approach, test new ideas, and improve your results faster.

To join, simply sign up with your Pinterest Business account and introduce yourself. It’s also a good idea to check out the new member onboarding guide to get started on the right foot.

Start using Pinterest to grow your USA business!

Creating a Pinterest USA business account is a simple step that can open up big opportunities for your brand. With access to USA analytics, ads, and tools like Rich Pins, you’ll be able to reach more people, drive traffic to your website, and grow your USA business on Pinterest.

Posted on 2025/12/12 04:15 PM